We know firsthand how costly and complex it is to build out a full product development team - and how rarely that's a realistic option for a founder who's still proving the concept. Hiring senior PD talent is expensive, slow to integrate, and often more infrastructure than an early-stage brand actually needs. Rat Girl Strategies exists because it shouldn't have to be that hard.

This is our love letter to founders - and to every brand built on a real point of view. We started RGS out of genuine excitement for this industry and a deep belief that every brand has a purpose and the potential to win. They just need the right resources behind them.

We're beauty-obsessed, detail-driven, and customers first - because we are customers. We bring founders and leadership teams senior-level expertise in product development and brand strategy, without the agency overhead or the handoff culture. We get in, we get it done, and we treat every brand like it's our own.

No ask is too small. 'No' always comes with a 'but, let's try this instead.' And we don't stop until it's on shelf.